ShopFlick

Lush Jewelry

Barbara Wheeler

SF: What does your brand stand for?

BW: Style, versatility, affordability, and uniqueness. These are the foundation
on which Lush Jewelry was created. And that every woman who wears my
designs should feel beautiful and empowered, like she can rule the world!

SF: What is the inspiration?

BW: Inspiration comes from everywhere. Nature, art, architecture, the material,
even my daughters curly hair. Sometimes I’ll see something that sparks an
idea and it takes many twists and turns until I get the final product. By
then, it hardly resembles the original but I don’t want it to.

SF: Who are your customers?

BW: My customer right now is a mom, she’s a fashionista, she’s a celebrity,
she’s a rock star, she’s conservative, she’s outgoing, she’s every woman.
In the near future she may even be a he, no, she’s not getting a sex change,
I am working on a mens collection due out next year!

SF: What’s new this season?

BW: This season I’m doing a lot of longer necklaces that can be worn long or
wrapped up for a layered look. Also, my hammered cuff bracelets are a
staple in my fall wardrobe. They’re available in 14k gold filled and
sterling silver.

SF: What items are people responding to most?

BW: My “Good Luck” charm necklace has been a best seller since day one. It’s
14k gold filled with a horseshoe, a wishbone, a clover, a sparrow and a
garnet. It must really bring good luck because people are still buying it!

SF: Any celebs wearing your pieces?

BW: Singer Lily Allen bought a pair of my limited edition, brass sword earrings
when she was performing in San Diego. She took them with her on a photo
shoot for Elle. In the photo, she has her jewelry box dumped out in front
of her and the earrings made it into the pic! Reality show veteran Brooke
Thompson aka Pumkin from “Flavor of Love,” “Charm School,” and “I Love
Money” also owns many of my pieces.

SF: How did you get started in the industry?

BW: By accident, really. I started designing for myself initially, because I
couldn’t find anything I liked in the stores and what I did find, was too
expensive. I had a friend who recommended I sell my jewelry on consignment.
She suggested a boutique where the owner supported local designers, the
owner liked my line and the rest is history! I got into a total of nine
stores in the first two months which might be a record but I’m not sure.

SF: What is your must have item?

BW: My jewlery must have is a good pair of earrings. Right now, I’m wearing the
Muse earrings from my fall collection a lot. They’re simple enough to
wear everyday and elegant enough to dress up any outfit.
What are you wearing?

BW: Right now, I am wearing my “Rain” hoops in sterling silver and my “Diamond”
cuff bracelet, both from the Fall collection. And a long, dark
grey, cotton, empire waist dress.

SF: Anything else you’d like to share with the shopflick community?

BW: Check out my website www.lushjewelry.com for the entire collection!

SF: And, check out Barbara’s Shopflick Store: Lush Jewelry to see her exclusive videos!