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Editorial Director Davida Hall and Barbra Horowitz hosting LA Fashion Week

We get excited when Shopflick finds its way into the hearts, minds, and conversations of our favorite fashion bloggers!

Recently Barbra Horowitz (British Vogue, author, Closet Control) posted a brilliant article on The Battalion’s School Boy Blazer from Shopflick. (Coincidentally, Shopflick sat front row with Barbra at The Battalion show at BoxEight.)

Barbra gave us some serious kuddos: “Oh how I love Shopflick.com. Not only are they bringing you the lowdown on indy fashion via video posts, the shopflick team is covering LA fashion week too. There are some really bright lights in LA Fashion but without cool sites like Shopflick, you would never know.”

And, the feeling is mutual, Barbi, we love you too and your wildly entertaining blog So You Think You Have Nothing To Wear. http://barbrahorowitz.blogspot.com. From retail therapy to recessionista shopping tips, the BH blog has all your feel-good fashion 411.

Now you can sign up for a free virtual styling session with the stylist herself and if you’re lucky you may just win a consultation that will CHANGE YOUR LIFE. Send us your name and email to: kelli@shopflick.com and we’ll enter you in the drawing. May the fastest fingered fashionista win!  Stay tuned for more updates on our stylist extraoirdinaire and her Los Angeles shopping [mis]adventures!

Shopflick had VIP, front row access to the hottest tick in town this weekend: LA Fashion Week A/W 2009. GenArt kicked off the show with a lineup of starlets including Grai, Society for Rational Dress and our favorite Top 9 of ‘09 Designer: Raquel Allegra. The catwalks pumped out tons and tons of black, layers upon layers, and the slouchy, silky trousers ala 1990’s but with an updated, modern fit. The weekend festivities continued at the historic Los Angeles Theatre for incredible lineup of BoxEight shows.

I interviewed the founder himself, Peter Gurnz, and asked him about his breakout designers predictions. (Stay tuned for the big reveal on the Hall of Style). Celebs, stylists, designers (we ran into the Naven twins!) and Hollywood A-listers meshed with everyday Angelenos in celebration of Los Angeles ingenuity at its very best.

My personal picks for the weekend: a hot mini skirt overlay ensemble from Yotam, an edgy faux fur vest from our Battalion sisters, and beautiful shades of splatterpaint-blue jackets and vests from Maxine Dillon. Check out some of our most favorite red carpet moments…

Chatting with GenArt founder Peter Gurnz on the red carpet.

Ran into Los Angeles based indie designers, the Naven twins!

Eco-Friendly Fashion, Los Angeles Noir, Scandal, Murder and Unsolved Mysteries Come Together in popomomo’s Fall 2009 Collection

popomomo, the Los Angeles-based sustainable fashion line, debuts new collection inspired by famed Nancy Drew book series, alongside a T-shirt design partnership with the mysterious Source Family Cult

About Nancy: She becomes involved in mysteries without always being a welcome presence. She is more courageous than her friends and undaunted by the money or time spent in investigating a clue.

Lizz Wasserman, designer of the popular Los Angeles-based eco-friendly fashion line popomomo, confirmed that her fall 2009 collection will pay homage to Great Depression era book series heroine Nancy Drew; dressing women in pieces akin to Los Angeles “who done it?” noir. The budding designer, who recently showed as part of Gen Art’s Sp09 runway presentation, also unveiled her new partnership with the Source Family Cult, to release a limited run of hand-drawn T-Shirts.

“I’ve always been interested in the idea of women solving mysteries, chasing suspects and sleuthing.” said Wasserman. “The popomomo fall collection has details that are perfect for hiding clues and has prints that feature hawks, trees, coyotes, and objects that Nancy could spy from the popomomo studios. I actually bought tons of Nancy books at thrift stores, and I thought to myself, what would Nancy do? What would Nancy wear?”

popomomo will debut the collection on Thursday March 19, at 9:00pm via a short film that Wasserman commissioned from award winning director Peter Shanel at the Mandrake bar in Culver City, CA. The short takes it’s narrative and style directly from the inspiration behind the collection, taking a knowing and intelligent look at Los Angeles film noir, and showcasing, beyond the typical runway show, the meaning behind the designer’s work through film.

Wasserman has taken a modern interpretation of the book icon, flipping her known-look of sophistication, smart suits, matching hats, gloves and handbags, and adding a contemporary edge. “This is not 1940s vintage Nancy,” says Wasserman, “this is Nancy in Los Angeles, in 2009.”

Also on display on Thursday evening will be the results of the popomomo partnership with the Source Family Cult, a hippie-centric commune family who made their name in Los Angeles during the 1970s from scandal and of course style. Founder Jim Baker, was a restaurateur who owned and operated the popular Sunset diner and was accused of bank robbery and murder. His women wore long gowns, kept their hair long, meditated in their Griffith Park mansion, drove around in a Rolls Royce and were part of a rock band called Yo Ha Wha 13; sparking much interest and urban legends surrounding their lifestyle and dealings.

Popomomo has teamed up with Isis Aquarian, Source member and author of the book, The Source, to create a limited run of hand-dyed unisex T-shirts inspired by Aquarian’s memories, which will debut at Los Angeles’s March Market. “I was focused on the idea of aesthetic utopias, and really got inspired by the Source,” said Wasserman. “They were so specifically true to their time and place, and in search of something transcendent.”

Check out both concepts this Thursday – 3/19!

Event Information: The Mandrake is located at 2692 S. La Cienega Blvd, Culver City, 90034. The screening starts at 9:00pm, with DJ Cielo Alano spinning before and after the screening, and noir drink specials throughout the night.

rsvp: list@popomomo.com

And now the icing on the cake – you can purchase one of these exclusive designs on Shopflick.

Spring is in the air and Earth Day is coming up!  We here at Shopflick know how important going green is, and we’ve got the inside scoop on some great eco-chic designers.  One of our faves, Zova LA, has a wonderful high-end line of contemporary tops and dresses made of natural and recycled fabrics.  These versatile pieces can be worn on the weekends with flip-flops or dressed up at night with strappy heels or knee-high boots and a necklace.

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Kim Kardashian and her clan may get into some crazy antics on their show, but how much of that is just for the cameras? Get up close with the Kardashian sisters as Shopflick Editorial Director (and former classmate) Davida Hall sit down with Kim, Khloe and Kourtney to discuss their personal looks and styles in the latest episode of The Hall of Style.

Get an exclusive inside look into the hottest breakout designers they’re wearing as well as styling tips from the pros and behind the scene moments at Dash Boutique in LA. Be sure not to miss Kim and Davida’s teenage photos and find out how the sisters are keeping up with the up-and-coming SoCal designers in our style pop quiz.

Get in the fitting room with Hollywood’s most talked-about trio here!