ShopFlick

iKY Clothing

Eddie Fam

SF: What does your brand stand for?

EF: Social consciousness, philanthropy, giving back, making a global impact, charity, outreach, freedom, equality, style.

SF: What is the inspiration?

EF: iKY Clothing is inspired by those that have dedicated their lives to change the world: Mother Teresa, Martin Luther King Jr., Nelson Mandella, Ghandi and even Bono from U2. iKY seeks to utilize the brand equity and its celebrity support as a platform to help make a difference by donating proceeds of sales to local and global causes such as the ONE Campaign, Coptic Orphans, OZ Project, Hoop Dreams Scholarship Fund, and Susan B. Komen. iKY also features a specialty collection for charitable apparel, Noblesse Oblige in which each piece is tailored to a specific charity and some proceeds of all garment sales are donated respectively.

SF: Who are your customers?

EF: Fashion savvy men and women from ages 18 to 36, socialites, musicians, dj’s, young professionals, college students, athletes, club goers, etc.

SF: What’s new this season?

EF: “American Dream” tee, v-neck, polo and hoody that has MLK Jr.’s “I have a dream” speech imbedded and embroidered in to the garment, “Freedom and Justice” tee, polo, and thermal that features the United Nations “Declaration of Human Rights” on the back of the garment.

SF: What items are people responding to most?

EF: Fans and customers are mostly responding to the graphic tees and thermals as well as the woven button downs with embroidery. People are loving the positive messages on some of the pieces such as “Rock Revival” (tribute to the struggling music industry), “In God We Trust”, “Creed”, and “God Save the District” (featuring the Capitol Building in the graphic design).

SF: Are any celebs wearing your pieces?

EF: Duran Duran, David Archuleta, Flo Rida, Big Boi from Outkast, Ferry Corsten (#5 electronic DJ), Darryl “DMC” Mack of Run DMC, Dr. Drew, Tyrese, Quincy Jones and many more.

SF: How did you get started in the industry?

EF: My first passion is music. I was working in the music industry with indepent bands, record labels, and concert promoters for several years until one of my best friends from middle school asked me to join his team to start a clothing line based out of Washington, DC. iKY was born in 2004. I have no fashion experience, education or background, however, the transition from music to fashion was organic and made natural sense to me. Both industries go hand and hand. I love what I do. Our goal with iKY is to not just make and sell clothing but to leverage the brand to also provide clothing to those who need it the most.

SF: What is your must-have item?

EF: For me personally, I have a thing for shoes – especially Pumas, Converse and Adidas. In the iKY collection, my favorites are “3 stars”, “American Dream”, “Creed”, “God Save the District” tees and of course the “Basha” tee and thermal which means “King” in Arabic. I created that as a tribute to my Egyptian culture.

SF: What are you wearing right now?

EF: True Religion jeans, a t-shirt, and a Red pair of Adidas.

SF: Is there anything else you would like to share with the Shopflick community?

EF: iKY will be featured in Rockmond Dunbar’s upcoming “Pastor Brown” movie which will debut at the Sundance Film Festival in winter 2009. Also, iKY will host a charity star-studded fashion show in Washington, DC in November 2008. For all details and to preview the collection, visit www.iKYclothing.com