ShopFlick

Phyl Couture

Jamie Phyl

SF: What does your brand stand for?

JP: Phyl Couture as a brand is feminine, a little flirty and always wearable. It’s pieces you can wear together or mix in with other items in your wardrobe. We pay close attention
to the details in every garment so that each piece is unique on its own.

SF: What is the inspiration?

JP: My inspiration comes from watching the couture shows on the runway, traveling to interesting places and from past seasons I’ve already designed. It’s important to me to stay true to my customer so when something is working, I like to reinvent it – keeping the same idea but adding something new.

SF: Who are your customers?

JP: My customer is generally in her 20s, 30s and 40s, but there are many styles that appeal to older and younger women as well. She shops in higher end boutiques where she can find new designers and loves fashion. She knows how to put clothes together in her own way and is always on the lookout for something original that you won’t see everywhere else.

SF: What’s new this season?

JP: This season I did a very retro collection. I used a heavy weight ponte knit fabric to create dresses, skirts and jackets with oversized fabric covered buttons that are very Jackie O.
For next season I actually added pants and shorts to the collection which I’ve never done. I also incorporated a lot of prints which really makes the collection pop.

SF: What items are people responding to most?

JP: There is a short sleeve ponte dress on the line which is selling like crazy (Briana dress). It’s the kind of dress that is flattering for so many body types and can be worn for so many different things. I think especially now women want items they can get a lot of mileage out of and will last a long time. This dress definitely fits that criterion.

SF: Are any celebs wearing your pieces?

JP: We’ve been featured in Lucky a few times as well as Daily Candy, WWD, The New York Times, The Philadelphia Inquirer, Venus Zine and more! There will be a lot more features to come, so keep your eye out!

SF: How did you get started in the industry?

P: My grandmother was a fashion designer and my grandfather was a master tailor so I guess it’s in my blood. I went to FIT in New York City to study women’s sportswear and started working at Armani Collezioni when I was 20 years old. After working for a few other companies, I decided to branch out on my own and start Phyl Couture. And I’ve never looked back!

SF: What is your must-have item?

JP: My must-have item has to be the Gabrielle dress. It hits stores this November for Resort and we’ve already sold a ton. I can’t wait to wear it myself! It’s feminine, a little edgy and can be worn by women of all ages – which is exactly what Phyl Couture is all about.

SF: What are you wearing right now?

P: Right now I am wearing sweats since I am home sick . But last night I was wearing the Dana dress which I love. The straps criss-cross in the back and it has a high belted waist. It’s so comfortable and so cute!

F: Is there anything else you would like to share with the Shopflick community?

P: Thank you for supporting indie designers and artists! I hope you like the collection! Check out www.phylcouture.com to see more.