Designer Interview #16: Miss Misa Jewelry
Published by courtney on Oct 8th, 2008
Miss Misa Jewelry
Miss Misa
SF: What does your brand stand for?
MM: It stands for diversity, and looking at the world from a new perspective. Many of my products incorporate ideas from other cultures, and I think that is important in today’s globalized world. My brand is also based on who I am as a person, and my everyday experiences, including my fashion taste. When I purchase an item, I like it to be high quality, well priced, and a great find, and that is what Miss Misa is all about.
MM: Miss Misa is influenced by many different things. My latest collection, the Je T’aime Collection, is inspired from French art, which exposes people to a new cultural perspective. However, the next piece coming out, the Emerald Green Owl Ring, is much more inspired from the nature and fauna I saw on my recent trip to Croatia.
SF: Who are your customers?
MM: I have a wide range of customers. My customers range everywhere from the husband purchasing a necklace for wife for his wedding anniversary, to a bride for her bridesmaids gifts. My collection is diverse with many different styles, so it caters to a very large demographic. I like it because I can make more people happy!
SF: What’s new this season?
MM: I believe that bold accessories really make the cut. The new Emerald Green Owl ring is an example of that trend. When I wear my new owl ring around town, everyone always asks me where I bought it, for it makes a bold statement that really completes any outfit. With the current economic state, I also think women will be looking for accessories that they can wear for all occasions, so that they can get more out of what they buy, and also get a great deal that they feel happy about. For this season, I’ve really tried to design my new items around that concept, for it is important that people feel great about their purchase and their sense of style.
SF: What items are people responding to most?
MM: I definitely get many thank you notes regarding the Pink Pansy Necklace. It is such a unique necklace, and looks so great with any outfit. However, the new Emerald Green Owl Ring is currently my best seller, for it is a hip fall accessory and people always love owl jewelry.
SF: How did you get started in the industry?
I began my business in my dorm room during my freshman year. However, Miss Misa really became my full time business my junior year, when I began designing the Je T’aime line, and really putting my collection out there. I’ve always loved being creative, and Miss Misa is really the creative outlet in my life.
SF: What is your must-have item?
MM: Besides for the Emerald Green Owl Ring, I really love the Mary and Madeleine necklace for the Fall. It is a great layer necklace, where there are two necklaces in one! I like to wear it almost every day, especially with fun t shirts and form fitting vests.
SF: What are you wearing right now?
MM: Mary and Madeleine necklace and the Emerald Green Owl Ring, I’ve been wearing them almost every day!
SF: Visit Miss Misa’s Shopflick Store to see more! And check back soon to purchase the Emerald Green Owl Ring on Shopflick.



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