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Anna Selena Jewelry

Anna Selena

SF: What does your brand stand for?

AS: My brand name is Anna Selena. Not only is it my first and middle name, it represents 2 parts in each of us – Anna is the part in us that stays the same, the part that people know us as. Selena means the goddess of the moon, and represents the ever-changing spirit in us that we have yet to figure out. The two balance each other into our original selves. In complete, Anna Selena stands for the expression of us. My tagline for Anna Selena is “Jewelry for kindred spirits”.

SF: What is the inspiration?

AS: People. The one thing I always loved to do ever since I knew how to talk was meet people and learn something from them. Each person is so different from the other and have their own way of telling their stories. My pieces just give the customers a palette to start with, a concept I think is important. In particular, the inspiration that started this was my father. He showed me the world, literally. He took me everywhere and always brought back inspirations from around the world if I couldn’t go with him on his travels as an architect.

SF: Who are your customers?

AS: The eclectic, expressive artist who appreciates the process of creating; the classical, sexy business woman who is not afraid of leading; the humanitarian philanthropist who remembers through texture.

SF: What’s new this season?

AS: My 1970s free-form engagement rings- there are 5 styles, and I used unconventional ways of setting semi precious lab stones on sterling silver and vermeil. They are a bit forward-thinking or retro, as they are meant for the modest yet eclectic bride. I tried to think of life without diamonds and create a limited collection of stunning colorful, classy rings that are a merge between cocktail rings and engagement rings.

SF: What items are people responding to most?

AS: The Elephas Royale and Infinite Prism are my biggest hits.

SF: Are any celebs wearing your pieces?

AS: Yea there was Queen Latifah who bought the elephas royale in blue sapphire. She was awesome I love her. Eric Roberts wore the Pisces hook, Natasha Henstridge has my promise bracelet, Fernando Romero, Nadine Velázquez is a recent one. She has my custom black leather cuff and anklet.

SF: How did you get started in the industry?

AS: I headed the design team for my old company who manufactures costume jewelry for various chain stores. I travelled and trained at their factory in Qing Dao, China and really started to understand the science behind manufacturing and the difference in quality in all stages from mass manufacturing to high end custom jewelry. I then studied with Alan Revere in SF in metalsmithing, and received my associates in apparel manufacturing and management at FIDM. My undergraduate study was done at USC in fine arts. All my life I have been centered around the arts.

SF: What is your must-have item?

AS: I must wear my Elephas Royale in yellow sapphire. It’s a heavy little thing. Basically it’s loaded. Lots of sterling silver, hand-made, set and finished with my special vintage finish. It gets warm when I wear it and I like to hold on to it when I’m thinking about something and I need to concentrate. My lucky charm I guess.

SF: What are you wearing right now?

AS: It’s 1am and I always wear this one coconut charm my friend gave me. It was blessed by the hugging saint Omma who was in town about a year ago. The charm hangs stationary on a 14k ball chain. Yes I love elephants.

SF: Is there anything else you would like to share with the Shopflick community?

AS: There is so much beautiful jewelry out there. If you feel like you are gravitating towards a certain piece, I believe that you have a connection to it and you should just follow it. It’s difficult to understand what happens next but good things should happen when you express yourself.

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