ShopFlick

EOS New York

Mukul Lalchandani

SF: What does your brand stand for?

ML: EOS New York is a fashion accessories brand inspired by New York’s street life and culture. We take materials and styles not typically seen in watch design and implement it. We are at the forefront of accessories design and we pride ourselves in our cutting edge products.

SF: What is the inspiration?

ML: New York city lifestyle. From daytime to nightlife.

SF: Who are your customers?

ML: Young fashionistas that are looking for an alternative accessory to complete their look. Someone that is looking for an individual style that is not mass-market.

SF: What’s new this season?

ML: Strong, bright colors. Retro, Digital.

SF: What items are people responding to most?

ML: Unique funky styles that are the “IT” colors and shapes for the season.

SF: Are any celebs wearing your pieces?

ML: Yup, Samuel L Jackson, The crew of Heros and Reno 911. Tila Tequila to name a few.

SF: How did you get started in the industry?

ML: I always had a passion for contemporary design. My family had been in the watch industry for as long as I can remember, so one day I decided to start a brand that fused my passion for well design products and innovate it into a niche fashion brand.

SF: What is your must-have item?

ML: Accessories! Any and all. I like to discover unique accessories that complete my look. During the day I have to have my designer shades, and at night I like to accessorize with an oversized necklace or other men’s jewelry.

SF: What are you wearing right now?

ML: “EOS heart NY” t-shirt, black Reiss jeans, black pointed shoes, black diesel eagle claw necklace and a black bracelet made by a small family from Africa. Hmm that’s a lot of black.

SF: Is there anything else you would like to share with the Shopflick community?

ML: Take a chance on accessories. I see a lot of people scared to try on a new look, but you would be amazed what a different shaped hat, or a pair of sunglasses can do to your overall style. It can give you a fresh look every time and can give you a lot of confidence.

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Buy this watch or check out additional EOS goods HERE