ShopFlick

Door261

Crevante Proctor

SF: What does your brand stand for?

CP: The line is a blend of modern sophistication, individuality and forward thinking brought to life by merging street and fine art through three original characters: Smasher, Rabbit J, and Arcade. Each character has a story that infuses energy from pop culture, video gaming and the world of toys, giving appeal to both fashionable youth as well as hip trendsetters. Ultimately, the brand represents unique artistry, comfortable fit and carefully crafted quality.

SF: What is the inspiration?

CP: As founder of the brand, Yvonne Lu wanted to blend the energies from pop culture with the cultural influences of her native Shanghai and her love of fashion cultivated in the fashion capital of the world, New York. Yvonne’s passion for blending her love of video games and sophisticated playfulness brought to light her vision for Door261.

SF: Who are your customers?

CP: As part of our recent launch, we’re just starting to place orders with high-end boutiques such as Fred Segal, Jacqueline Jarrot and other similar upscale retailers.

SF: What’s new this season?

CP: This is our first collection, so we’re showcasing the three original characters in an eclectic line of comfortable-fitting hoodies for men and women made from signature cotton fleece with full-zip fronts, lined hoods, hand-stitched designs and lightly distressed for a vintage look. Each character screen has a crystal option. The line also includes tank tops for women with intense crystal embellishments, tee shirts for men, and sweatpants & sweatshorts for women, with the characters and hand stitching designs infused throughout these product offerings.

SF: What items are people responding to most?

CP: Hoodies with crystals as well as our tank tops for women with crystal designs.

SF: Are any celebs wearing your pieces?

CP: Yes, we have a great PR partnership which has done a tremendous job of getting product placement on some of the most recognizable celebs in Hollywood today, including Hayden Panettiere, Julianne Hough and others. Shia Labeouf, Lindsay Lohan, David Beckham, Ludacris and Kim Kardashian are other names who have worn our brand.

SF: How did you get started in the industry?

CP: Yvonne attended Parsons School of Design in New York and has operated a leading Italian kid’s apparel showroom business (which has over 28 retail store locations throughout Asia) for several years. In addition, she has worked and developed great relationships with Chinese manufacturers for close to ten years now. Her partner, Dustin Huffine, has extensive experience in both branded and private label apparel businesses, most significantly as an executive with Joe’s Jeans, the L.A.-based publicly traded premium denim company.

SF: What is your must-have item?

CP: The must-have item is Arcade Swarwovski Crystal hoodie worn by Hayden Panettiere.

SF: What are you wearing right now?

CP: Yvonne is wearing the navy blue Monkey hoodie inspired by her ex- boyfriend.

SF: Is there anything else you would like to share with the Shopflick community?

CP: Check out our website, visit our new retail partners, experience Door261 and watch our brand evolve!