ShopFlick

Signorelli

Meredith Garrett

SF: What does your brand stand for?

MG: Signorelli’s motto is Quality, Comfort and Character – all the artwork is generated in house and are hand drawn artist originals. The line is produced locally, downtown LA, & 95% of Signorelli’s products have a donation attached.

SF: What is the inspiration?

MG: Our collections are inspired by a cause- whether it’s Omni Peace, The Children’s Health Fund or The Environmental Media Association to name a few. The artwork is not a logo made for the charity, but an inspired design to represent their cause and mission.

SF: Who are your customers?

MG: We have a LARGE age range of customers- anywhere from the older, sophisticated buyer who is looking for a casual, comfy tee- but is not willing to sacrifice the fit & quality. And the younger demographic who is drawn to the celebrity affiliation of the line. I find that all age ranges are interested in the charity aspect of the line- it’s perfect for those looking to do their part. Signorelli makes fashion a great way to contribute and stand for a cause.
SF: What’s new this season?

MG: October is breast cancer awareness month and Signorelli has designed a collection of breast cancer tees for Susan G. Komen. Denise Richards will proudly host the launch of the line October 15^th, wearing the Signorelli for Susan G. Komen t-shirt. For the Spring 2009 season we have created a shirt for UNICEF’S Tap Project which helps provide clean water to kids around the world.

SF: What items are people responding to most?

MG: Our basic T is a favorite & a consistent seller because of the great fit and soft fabric. People are responding very well to the breast cancer line, but in general the artwork and charity plays a big role in people’s selection.

SF: Are any celebs wearing your pieces?

MG: Nicole Richie is currently helping to raise $400,000 for the Children’s Health fund through the sale of Signorelli’s Children’s Health Fund collection. Country Cox, David Arquette, Lindsay Lohan, Jennifer Aniston and many others have supported our Omni Peace tee. In October Denise Richards will launch the breast cancer collection in stores.

SF: How did you get started in the industry?

MG: I’ve always had a strong liking for art. One day I was in a coffee shop and found myself moved by the work of a particular artist on display. I ended up buying all the pieces- then finding him to see if I could buy more! I felt the need to do something with his work & we moved forward with making a t-shirt. I then donated a portion of the proceeds back to the charity of his choice, which was the Surfrider Foundation. This was the beginning of Signorelli- now 3 ½ years later we’ve worked with numerous charities.

SF: What is your must-have item?

MG: Bulky, vintage inspired “Grandma” sweaters

SF: What are you wearing right now?

MG: My staple- T-shirt & jeans. I find since starting the line I tend to put my fashion time & creative energy on the company. I keep it simple and stay comfortable.

SF: Is there anything else you would like to share with the Shopflick community?

MG: check out our website www.SignorelliLA.com to learn more about the charities we support!

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Purchase your own Signorelli item & make a contribution to one of the many organizations they help support!