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Baby blankets aren’t what they used to be. They’re better. Why settle for a plain, soon-to-be-tattered square of blue or pink when you could comfortably settle your baby into a Bundle Up Joy, a luxury wearable baby blanket that is. “Luxury” and “Wearable” are the two key differentiators, and a “bundle[d] up joy” the key result. Think of all of the benefits of the standard “blankie”: nostalgia, tradition, easy gift; but, this time, add everything the baby blanket lacks, especially to the overburdened parent: seat buckle and stroller functionality, oh-so-soft and oh-so-cute design with chenille lining and a multitude of showy fabrics, convenient wrap-around zipper for quick and effortless diaper changes, machine washable material, and open-flat capability to double as a cleaning pad for on-the-go baby care. And that applies only to the Cotton Baby Sleepsack and the Sleeveless Wearable Blanket. The cold-weather ready Long-Sleeved Bundle Up Joy boasts extra perks (and a 50% discount): an attached, protective hood and pull-back mittens. All else you’ll need is a couple onesies and the wardrobe is complete. They’re only for babies 0-6 months, but a piece so gorgeous will undeniably be a darling keepsake. You can bet Nicole Richie will one day tell a not-so-little Harlow what a budding fashionista she was at 2 months. What evidence will she use? Her Bundle Up Joy, of course.

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