Giving New Form to Style

Published by Natalie on Jan 11th, 2009

There isn’t a more accurate moniker for design collective FORM. Comprised of an architect, a stylist, a business executive, and founder and designer Jerry Tram, the guiding principle of the team is that clothes should be “free of excess embellishment and unnecessary gimmicks.” The more arty of the usually hyper-enthusiastic press roundups use architectural descriptives like “modular constructivism” and reference futurism. The clothes are simple, but innovative. FORM works with a minimalist color palette that alternates from black to white (with forays into aubergine or cream) from season to season; and true to, yes, form, the collective’s line of tops all feature modern structural elements that give the basics a couture expression. Available online exclusively on Shopflick, FORM is doubling the luxury by slipping in an additional piece worth $125 with every purchase. You won’t know what it is until you receive it, but most likely you’ll be as captivated as the press.

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