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Eco-Friendly Fashion, Los Angeles Noir, Scandal, Murder and Unsolved Mysteries Come Together in popomomo’s Fall 2009 Collection

popomomo, the Los Angeles-based sustainable fashion line, debuts new collection inspired by famed Nancy Drew book series, alongside a T-shirt design partnership with the mysterious Source Family Cult

About Nancy: She becomes involved in mysteries without always being a welcome presence. She is more courageous than her friends and undaunted by the money or time spent in investigating a clue.

Lizz Wasserman, designer of the popular Los Angeles-based eco-friendly fashion line popomomo, confirmed that her fall 2009 collection will pay homage to Great Depression era book series heroine Nancy Drew; dressing women in pieces akin to Los Angeles “who done it?” noir. The budding designer, who recently showed as part of Gen Art’s Sp09 runway presentation, also unveiled her new partnership with the Source Family Cult, to release a limited run of hand-drawn T-Shirts.

“I’ve always been interested in the idea of women solving mysteries, chasing suspects and sleuthing.” said Wasserman. “The popomomo fall collection has details that are perfect for hiding clues and has prints that feature hawks, trees, coyotes, and objects that Nancy could spy from the popomomo studios. I actually bought tons of Nancy books at thrift stores, and I thought to myself, what would Nancy do? What would Nancy wear?”

popomomo will debut the collection on Thursday March 19, at 9:00pm via a short film that Wasserman commissioned from award winning director Peter Shanel at the Mandrake bar in Culver City, CA. The short takes it’s narrative and style directly from the inspiration behind the collection, taking a knowing and intelligent look at Los Angeles film noir, and showcasing, beyond the typical runway show, the meaning behind the designer’s work through film.

Wasserman has taken a modern interpretation of the book icon, flipping her known-look of sophistication, smart suits, matching hats, gloves and handbags, and adding a contemporary edge. “This is not 1940s vintage Nancy,” says Wasserman, “this is Nancy in Los Angeles, in 2009.”

Also on display on Thursday evening will be the results of the popomomo partnership with the Source Family Cult, a hippie-centric commune family who made their name in Los Angeles during the 1970s from scandal and of course style. Founder Jim Baker, was a restaurateur who owned and operated the popular Sunset diner and was accused of bank robbery and murder. His women wore long gowns, kept their hair long, meditated in their Griffith Park mansion, drove around in a Rolls Royce and were part of a rock band called Yo Ha Wha 13; sparking much interest and urban legends surrounding their lifestyle and dealings.

Popomomo has teamed up with Isis Aquarian, Source member and author of the book, The Source, to create a limited run of hand-dyed unisex T-shirts inspired by Aquarian’s memories, which will debut at Los Angeles’s March Market. “I was focused on the idea of aesthetic utopias, and really got inspired by the Source,” said Wasserman. “They were so specifically true to their time and place, and in search of something transcendent.”

Check out both concepts this Thursday – 3/19!

Event Information: The Mandrake is located at 2692 S. La Cienega Blvd, Culver City, 90034. The screening starts at 9:00pm, with DJ Cielo Alano spinning before and after the screening, and noir drink specials throughout the night.

rsvp: list@popomomo.com

And now the icing on the cake – you can purchase one of these exclusive designs on Shopflick.