Violet Valen: The Sweatshirt Reimagined
Published by Natalie on Jan 5th, 2009
Sweatshirts have long been resigned to exercising, lazy Sundays, and cold nights in, but the epitome of comfort style can also be fresh, upscale, and tongue-in-cheek feminine. The evidence? Buddy by Valen Valen, a line of fitted sweatshirts with big, ol’ teddy bears, mishmash contrast stitching, and wild, retro prints. I’ve been dreaming about getting a signature Violet Valen sweatshirt as soon as I saw the cutesy teddy face popping out of a camouflaged pocket. How often is complete adorableness at home in brazen design? The answer: in every one of the twenty-two variations of awesome sweatshirts available in the Violet Valen store, all crafted from vintage teddy bears and recycled fabrics. Plus, offered free with every purchase is a white tee featuring a print of Teddy hanging out (and looking a little glum, I admit) in (what else?) a pocket. Watch the video to see how Violet works her stuffed-animal-to-reimagined-sweatshirt magic.
Shopflick: Visit this store | Get your own Store!

Leave a Reply