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Eco-conscious fashion enlightened the Gen Art LA Fashion Week runway with designs from Popomomo, Velvet Leaf, and The Battalion. These designers are changing the industry by taking advantage of environmentally friendly textile techniques and paving the way with organic cotton, soy-based, and bamboo materials. Maggie Gyllenhaal supported these eco-friendly fashion designers by opening up the show and voicing her opinion about why we all need great green fashion.

Velvet Leaf started the show with leg transformation skirts and open back breezy dresses that sparked excitement from the attendees. The colors were full of light pastels with dark splashes of navy blue, the right twist to keep you edgy and girly.

The Popomomo collection invented the word eco-chic with their line of versatile dresses with smart lines. Pompmomo’s current fall collection on Shopflick shows off their bamboo design skills with the Hera Bamboo Jersey Top fit for an eco-fun-friendly night out.

The Battalion designs awed the runway with their chic conscience signature pieces. This design duo is known for their selection of eco-friendly comfort knit/jersey dresses, tops, and jackets. “Every piece is tailored seamlessly with couture details and finishes.” - The Battalion

Images credited to Gen Art.

Hello all! My name is Kyla and I just turned 21 years old! I was born in Manhattan, raised in South Florida, and I currently reside in Los Angeles; all major fashion meccas. My interest in fashion started from a very young age. I can remember back to when I was in elementary/middle school I started watching fashion themed shows on the E! Channel and later came the Style Network. While the other kids in class were shooting spitballs at each other, I was sketching dress designs. While they all went to soccer practice after school, I went straight home, turned on the TV, and watched runway shows from New York, Paris and Milan. My interest in fashion has carried with me to the present. I’m currently interning at a fashion-based website called Shopflick.com, while attending Cal State Long Beach. My forte’ is finding great bargains! I can put together an outfit, including shoes!, for under $100, even under $50! Being a very observant person, I love to people watch and see what people are wearing and how creative they can be. Thus, I’m going to take you on trip through the streets! I will be covering “Street Style”: what people are wearing, who’s doing something unique, who’s following the “trends,” and who’s violating the word “style” all together! So, sit back, relax and enjoy my off-beat sense of humor as I call people out on their horrid fashion sense… I kid, I kid, I’ll be nice…well, I’ll try to. : )

Some of my fave Shopflick items:

Raquel Allegra’s Asymmetrical Shirt. So one-of-a-kind, I haven’t seen anything like this anywhere!

Ric Rac Clothing’s Fluxe Jumper. This is adorable and looks really fun to wear during Summer!

Verameat’s Dino Eating Fried Chicken Ring. I just think the concept for this ring is so clever and hilarious!

Desideri Design’s Swarovski Crystal Necklace. Gorgeous in every way, I love all of her pieces.

Frozen Peas’ Sleep Little Fox Necklace. I can’t help but love this, after all my nickname is Fox.

Posted by: Kyla