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Eco-conscious fashion enlightened the Gen Art LA Fashion Week runway with designs from Popomomo, Velvet Leaf, and The Battalion. These designers are changing the industry by taking advantage of environmentally friendly textile techniques and paving the way with organic cotton, soy-based, and bamboo materials. Maggie Gyllenhaal supported these eco-friendly fashion designers by opening up the show and voicing her opinion about why we all need great green fashion.

Velvet Leaf started the show with leg transformation skirts and open back breezy dresses that sparked excitement from the attendees. The colors were full of light pastels with dark splashes of navy blue, the right twist to keep you edgy and girly.

The Popomomo collection invented the word eco-chic with their line of versatile dresses with smart lines. Pompmomo’s current fall collection on Shopflick shows off their bamboo design skills with the Hera Bamboo Jersey Top fit for an eco-fun-friendly night out.

The Battalion designs awed the runway with their chic conscience signature pieces. This design duo is known for their selection of eco-friendly comfort knit/jersey dresses, tops, and jackets. “Every piece is tailored seamlessly with couture details and finishes.” – The Battalion

Images credited to Gen Art.