Shopflick: Behind the Scenes
Shopflick Welcomes Hollywood Stylist as Newest Style Scout
Published by Lindsay on Feb 3rd, 2010

Lindsay Albanese, Shopflick Style-Scout
Celeb-Stylist Lindsay Albanese To Report on Emerging Trends
As one of the leading style experts and celebrity stylists today, Lindsay is able to pick and influence emerging trends in the fashion world.
Shopflick is very proud to announce that Lindsay will be contributing regularly to the Shopflick Style Scout Blog. Her columns will be inspired by latest trends and emerging style and will help Shopflick readers to pick on-trend items from our selection of Shopflick sellers.
Lindsay believes wholeheartedly that her clients can dress on trend while still expressing their individuality and personal style. She has styled music videos for Britney Spears and Mary J. Blige and has also dressed Maria Menounos, Paula Abdul, Fran Drescher, Lara Flynn Boyle and Wilmer Valderama.
Lindsay is one of Hollywood’s most regularly quoted style experts. She has been featured in US Weekly, Access Hollywood, Life and Style, E!, The Style Network and Shopbop.com.
Model Inspired
Published by Lindsay on Jan 4th, 2010
Lindsay’s Latest: Kate Moss

Kate Moss Rockin the Blazer and Sequin
I always turn to Miss Moss for fashion inspiration. When it comes to true style, this girl’s just got it! From the runways to the streets, she always looks effortlessly cool and put together without trying too hard. She’s the master of pairing subtle detailed pieces with timeless basics and with her as my muse, I’m going to show you how to get this look.
THIS ROBERT RODRIGUEZ CROSS-OVER PIECE will have conservatives and hipsters high-fiving. It is truly a classic black staple with the structured shoulders providing a cool 80’s vibe. Best of all, it’s a grab-and-go addition to your wardrobe because of its compatibility with all your basics. I personally love pairing embellished or striped tops underneath depending on what mood I’m in.
Some may find it a little outrageous to deck themselves in sequins and sparkle. That’s where THIS ADORABLE MR. LARKIN NUMBER comes in…a splash of sequin give it a hint of glitz and glamour without making you look or feel like a disco ball.
Barbra Horowitz Blogs Poetic on Shopflick!
Published by Davida on Mar 24th, 2009

Editorial Director Davida Hall and Barbra Horowitz hosting LA Fashion Week
We get excited when Shopflick finds its way into the hearts, minds, and conversations of our favorite fashion bloggers!
Recently Barbra Horowitz (British Vogue, author, Closet Control) posted a brilliant article on The Battalion’s School Boy Blazer from Shopflick. (Coincidentally, Shopflick sat front row with Barbra at The Battalion show at BoxEight.)
Barbra gave us some serious kuddos: “Oh how I love Shopflick.com. Not only are they bringing you the lowdown on indy fashion via video posts, the shopflick team is covering LA fashion week too. There are some really bright lights in LA Fashion but without cool sites like Shopflick, you would never know.”
And, the feeling is mutual, Barbi, we love you too and your wildly entertaining blog So You Think You Have Nothing To Wear. http://barbrahorowitz.blogspot.com. From retail therapy to recessionista shopping tips, the BH blog has all your feel-good fashion 411.
Now you can sign up for a free virtual styling session with the stylist herself and if you’re lucky you may just win a consultation that will CHANGE YOUR LIFE. Send us your name and email to: kelli@shopflick.com and we’ll enter you in the drawing. May the fastest fingered fashionista win! Stay tuned for more updates on our stylist extraoirdinaire and her Los Angeles shopping [mis]adventures!
LA Fashion Week A/W 2009
Published by Davida on Mar 18th, 2009
Shopflick had VIP, front row access to the hottest tick in town this weekend: LA Fashion Week A/W 2009. GenArt kicked off the show with a lineup of starlets including Grai, Society for Rational Dress and our favorite Top 9 of ‘09 Designer: Raquel Allegra. The catwalks pumped out tons and tons of black, layers upon layers, and the slouchy, silky trousers ala 1990’s but with an updated, modern fit. The weekend festivities continued at the historic Los Angeles Theatre for incredible lineup of BoxEight shows.
I interviewed the founder himself, Peter Gurnz, and asked him about his breakout designers predictions. (Stay tuned for the big reveal on the Hall of Style). Celebs, stylists, designers (we ran into the Naven twins!) and Hollywood A-listers meshed with everyday Angelenos in celebration of Los Angeles ingenuity at its very best.
My personal picks for the weekend: a hot mini skirt overlay ensemble from Yotam, an edgy faux fur vest from our Battalion sisters, and beautiful shades of splatterpaint-blue jackets and vests from Maxine Dillon. Check out some of our most favorite red carpet moments…

Chatting with GenArt founder Peter Gurnz on the red carpet.

Ran into Los Angeles based indie designers, the Naven twins!
A Legging up for REVOLVEclothing
Published by Natalie on Nov 30th, 2008

Just entering REVOLVEclothing feels like you’re about to participate in a glam-rock showdown. Leggings that go on for miles in retro combinations of bright hues and metallic stars and stripes, sequined tuxedo tops and shirt dresses and mini blazers that playfully suggest you take your party attire to work, and suede mini skirts with studs in geometric patterns that marry prep-school mischeviousness, 60s go-go dancer, and rock-chic. Not to mention the hot wool cocktail dresses in cool white, eye-popping gold lame everything, understated flannel tunics with cinched waists, tropical print dresses with oversized beads bordering the collar, and smatterings of fringe on dresses and biker vests. You get it. REVOLVEclothing goes for broke, both in the clothes they carry and the parties they host. Last Saturday, the Costume Dept. unveiled 6 new styles of leggings exclusive to the store; and in celebration, there were complimentary drinks, a custom scarf-making booth, a snow-cone stand, and two DJs who balanced jungle grooves with slightly inebriated sips of champagne. The message of the evening seemed to be: leggings are here to stay, but wackier versions are center stage. Consider it an audition for your next glam-rock gig. The louder the singing and the more outrageous the clothing, the likelier you are to cause a stir.
Meet the New Designer Jasmin K Online & Offline
Published by Justin on Nov 13th, 2008
We are excited to announce a new handbag collection on Shopflick—Jasmin K! While you can interchangeably carry your everyday necessities or nighttime essentials in these sophisticated bags, they will always carry with them the inspiration of Jasmin’s travel, art, design and personality.
And, coinciding with the launch of her Shopflick store, Jasmin is throwing a launch party this Saturday in Hollywood! Along with enjoying great company, hors d’oeuvres and cocktails, you will be able to shop (offline and online, of course) and benefit a charitable cause. Select bags will be available for purchase at the event, and Shopflick will have an e-commerce station to fulfill additional purchases. A portion of all the proceeds will benefit the Violence Intervention Program’s Secret Santa initiative.
So, we invite you to both Jasmin K’s online store and offline party.
Her Shopflick store is located at this address.
Her launch party is located at this address (Make sure to RSVP to be added to the guest list):
Falcon, 7213 W Sunset Blvd., Hollywood, CA.
November 15, 10:00 p.m.
RSVP: info@jasmink.com
Shopflick: Visit this store | Get your own Store!
Shopflick Presents: Gen Art Fresh Faces 2008
Published by courtney on Nov 6th, 2008
You’ve read the reviews, now check out Shopflick’s L.A. Fashion Week 2008 behind the scenes footage from Gen Art’s FRESH FACES Show:
Visit Shopflick.com | See more on Shopflick TVAnd for you trendSETTERS- purchase your own indie couture find right now!
Shopflick got a face lift!
Published by courtney on Nov 4th, 2008
We’re constantly trying to make the site better for all users. Now Shopflick buyers and sellers can enjoy numerous new updates- a faster checkout process, new store layout & listing store improvements are just a few launching today! Check the below for a full list of improvements that were designed simply- to make life easier!
And register now to join the Shopflick community and stay up to speed with the newest, emerging indie designers, boutiques & brands.
Shopflick’s Improvement Check List:
Checkout Process Improvements
- Streamlined checkout flow that makes it significantly easier to purchase an item on Shopflick
Listing Page Improvements
- Key product information now closer to the video (cost, store policies, product images, descriptive copy)
- More of Sellers other items and more related items on display
- Improved “tools” area making it easier to Favorite, Share, Send to a Friend and Review products
Store Page Improvements
– Moved key seller information to top of page so it’s easy to find
- Added a quick way to scroll through product with “Featured Item” carousel
- Easier to find and use tools like Favoriting, Reviewing, Sharing and Sending to Friends
- Easier viewing of all Store inventory in Gallery or List view
- A “Related Stores” area where you can browse similar Shopflick stores
- A News feature that allows sellers to post relative information about the line
Shopflick’s First Ever Shoot Day
Published by Davida on Nov 3rd, 2008

Shopflick hosted its first-ever Shoot Day in downtown Los Angeles last week to bring designers and sellers together under one roof for an entire day of fashion frenzy. The SF Glam Team team worked hard getting its superstar models Katie and Shah perfectly prepped for their catwalk pirouettes and hand modeling techniques. These girls were naturals.
Behind the cameras, SF Studios Director Raul G. and SF Studios Manager Chris P. captured every brilliant moment–including our tiniest model, a miniature dog that wouldn’t stop barking! The designers were greeted with standard Shopflick fare: a flute of champagne to get the early morning started off right and the exciting opportunity to finally tell their story– lights, camera, action style. We had a lineup from handbag designers and dressmakers to handmade semi-precious stone jewelry and bikini cover-ups. CAA-backed perfumer-entrepreneur Safi Fragrance had a moment in the spotlight as well.
Check out some of our favorite behind-the-scenes highlights. Oh, and contact us at justin@shopflick.com if you want to be put on the wait list for our next downtown Shoot Day extravaganza.

The Spectacle Of It All: What’s Really On The L.A. Fashion Runways?
Published by Davida on Oct 29th, 2008
Non-Angelinos have time and time again slighted us for being below the fashion curve. While the Los Angeles design community may be trailing its cutting-edge counterparts in New York, Milan and London the truth is, we really know how to put on a good show.
With a Hollywood-infused big-budget blockbuster mentality, the LA catwalks spend a pretty penny to get their point across. The opening acts were especially impressive. Christian Audigier’s namesake collection had a few highlights. Two British soldiers stood guard in full regalia as spectators filed in. Next, a parade of dancers rushed the runway. We had everything from the scantily clad midriff-baring women to the band of child hipsters strutting their dance moves. From giant waving American flags, to Great Danes on the catwalk, to violin players and live DJS, there was never a dull moment. In his characteristic showmanship, Audigier closed the show with a downpour of confetti (and even a smooch for Heidi Klum). His Ed Hardy show followed suit with flashing neon strobe lights, shutter shade-clad models, blaring techno music and again, the adorable street-kids that had everyone cheering from their seats.
In a different take on spectacle, across the tents Caroline D’ Amore, actress and Paris Hilton gal pal, shows us nearly nude Amazonian women in her debut line of itsy bitsy beachwear. The bikini barrage was an event loved by all, especially the male audience members in attendance. There are however other options for designers who want to make that lasting statement. Julia Clancey proved you don’t have to bare all to make a point. Clancey opened her collection with a more serious, striking note: a breathtaking British opera star belts it out in her jeweled ivory Clancey kimono. Truly exquisite.
All in all, the caliber of fashion and the high voltage production value made me proud to be part of the LA fashion scene. LA fashion is evolving, energetic, and eco-friendly-trend-setters in our own right. Plus, how many fashion shows in Paris or London have Disney superstar Miley Cyrus front stage and center?
___________________________________________________________________
Read more on L.A. Fashion Week from Davida on Vogue.com
What to Wear for your Debut Fashion Show Moment…
Published by Davida on Oct 27th, 2008
Rule #1: Leave all the rules behind.
Even if you think to yourself, like every woman does, “I have nothing to wear,” it apparently really doesn’t matter when it comes to getting dressed for your debut fashion moment at LA Fashion Week. If you have nothing, make something. Just the way this year’s attendees did. Get crafty, a bit adventurous, and think outside the box if you want to make this year’s style standout list.
We trend-spotted everything from the most casual laissez faire looks to the overly wrought, over-the-top style stories. Publicists, agents, photographers, editors and the general public all cohabitating under one roof (actually, it was a tent) provided for some great people watching. Costumed Harajuku girls, Silverlake sirens and pompadour punks all blended seamlessly in a sea of equal opportunity fashion madness.

___________________________________________________________________
Read more on L.A. Fashion Week from Davida on Vogue.com
Hollywood Green
Published by courtney on Oct 24th, 2008
The new TV channel, Planet Green has filled its line-up with eco-minded programming. One show that caught our eye is Hollywood Green, which features different Hollywood celebs going green. Maria Menounos took her involvement further by helping inspire the Planet Green Room, one of the displays at the Young Hollywood Home event at the Pacific Design Center. Hollywood Life magazine hosted last evening’s event that took the chance to honor the eco-friendly design & Maria Menounos involvement.
Shopflick was on the scene and our new Editorial Director, Davida was a natural in front of the camera. Celebs Maria Menunous and Kim Kardashian gave Shopflick some love while supporting the bigger cause. Various green furniture and clothing designers shared with us the inspiration behind their work and own personal green beliefs.
In a short speech, Menonous thanked the show for pushing her to make the “full” green commitment and recaps one of her first real green moments: “Cindy Crawford suggested I get rid of every plastic bottle in my house and use a refillable bottle instead.” The suggestion is an easy, practicable solution for anyone considering the number of stylish water bottles available.
Check back to see on our on-camera re-cap of the event- including more from the eco-line clothing lines Green Apple and Little Society. Until then, stay green with these three easy steps:
*Eat locally grown food
*Buy eco-friendly clothing
*Greenerize your home- everything from light bulbs to furniture
L.A. Fashion Week: GEN ART Fresh Faces
Published by courtney on Oct 21st, 2008
L.A. Fashion Week Spring ‘09 was Oct. 10th – Oct. 17th and Shopflick was out & about for the festivities.
Things kicked off with Gen Arts 11th Year of Fresh Faces in Fashion Los Angeles. The show has helped debut designers like Louis Verdad, Kate O’Connor, Michelle Mason, Alicia Lawhon, Claire La Faye, Rami Kashou, Corey Lynn Calter & Grey Ant and is a must-attend event for the week.
Lucky us, not only was Shopflick invited, we got back-stage access for exclusive interviews with the designers. Mandy Moore played host for the night and the show line-up included LAEKEN, Maxine Dillion, Nanushka, Peonie, Quail, WAYF, K.Z.O. and Wayne Hadly.
I had the chance to speak with each designer on camera and everyone was truly excited and greatly appreciative for the opportunity Gen Art provided. The collections were unreal & each one of these designers has a promising career ahead!

Also, make sure to catch up on other Shopflick Style Scout posts for more on L.A. Fashion Week: Gen Art: Fashionably Natural Show, Smashbox Studios: Green Initiative Humanitarian Fashion Show
Pics from Backstage & Runway:
Waiting to walk the runway- models in Quail
Models backstage in Wayne Hadly
Designer, Maxine Dillon
Nanushka designer Sandra Sandor
Green Initiative Humanitarian Fashion Extravaganza
Published by Natalie on Oct 21st, 2008
The runway was strewn with leaves, dancers in African garb, and designers toting monkeys. It was the Green Initiative Humanitarian Fashion Show, part of Los Angeles’ Fashion Week and, yes, clothes, but not just ordinary clothes, were also shown. Some of the Shopflick crew, alongside Shopflick seller Lizz Wasserman of Popomomo, were there to observe the spectacle and ogle the runway designs.
The fashions were environmentally minded, with wares crafted from organic cotton and bamboo based fabrics, dyes generated from vegetable and soy dyes, also organic, and styles too nuanced to scream “green,” though the crowd certainly grasped with appreciation. I swear it wasn’t just because one model was wearing an enormous python as a necklace.
There were four designers, one of whom graces the virtual Shopflick marketplace: Emily Factor, EcoSkin, Lilikoi, and Smart Glass Jewelry (future Shopflick honoree). Factor opened the show with gauzy dresses in contrast printed silk patterns. In blazing orange and underwater blue hues, the dresses curved with waist-hugging contours and fluttered with asymmetrical, overlapping hemlines.

Sandy Skinner’s EcoSkin line drew the most attention. The affordable dresses, rompers, and blouses were all close-fitting jersey lovelies in colorful but understated colors. The clothes were endlessly flattering, with cinched waists, faux pockets, and pinched folds that accentuated all the right parts; and infinitely flexible, comfortably straddling that gray area between casual wear (just add sandals!) and evening glamour (anything gold).
Jewelry (and full body glass assemblages) were contributed by Smart Glass, all made from recycled bottles. Even if the one-shoulder glass dress, visually perfect for the beach, couldn’t actually be worn to any event that would require more than just looking beautiful, it still wowed the spectators. Who knew my recycled Perrier would soon adorn a strutting model? It just may very well be a glimpse into the future of fashion, which is and should be evolving with an eye to the environment. Shopflick approves.
Eco-Friendly Designs at LA Fashion Week
Published by meledesigns on Oct 16th, 2008
Eco-conscious fashion enlightened the Gen Art LA Fashion Week runway with designs from Popomomo, Velvet Leaf, and The Battalion. These designers are changing the industry by taking advantage of environmentally friendly textile techniques and paving the way with organic cotton, soy-based, and bamboo materials. Maggie Gyllenhaal supported these eco-friendly fashion designers by opening up the show and voicing her opinion about why we all need great green fashion.
Velvet Leaf started the show with leg transformation skirts and open back breezy dresses that sparked excitement from the attendees. The colors were full of light pastels with dark splashes of navy blue, the right twist to keep you edgy and girly.
The Popomomo collection invented the word eco-chic with their line of versatile dresses with smart lines. Pompmomo’s current fall collection on Shopflick shows off their bamboo design skills with the Hera Bamboo Jersey Top fit for an eco-fun-friendly night out.
The Battalion designs awed the runway with their chic conscience signature pieces. This design duo is known for their selection of eco-friendly comfort knit/jersey dresses, tops, and jackets. “Every piece is tailored seamlessly with couture details and finishes.” – The Battalion
Images credited to Gen Art.











