Shopflick: Designer Interviews
Hip Hop Chocolates = Yum
Published by meledesigns on Jan 23rd, 2009
I had the chance to interview the creative genius behind Hip Hop Chocolates Marcus Gray and I have to say the pleasure was all mine - what lady can resist chocolate? Not me! The clever turntable and ghettoblaster boombox sweet treats will bring a smile to your face and enlighten your mood kinda like the love of your favorite hip hop beat that fills your soul bringing your feet to the dance floor.
Hip Hop Chocolate was featured on KTLA during Obama’s Inauguration - to show his gratitude to our 44th president of the United States he has created an exclusive Obama chocolate perfect for your consumption.
With no further delay the interview…
SF: What does your brand stand for?
MG: This Brand stands for the evolution of the Hip Hop Culture. Its meant to be an offering to Hip Hop’s connoisseurs who appreciate the sanctity of Hip Hop. This is Hip Hop’s Sacred Food.
SF: What is your inspiration?
MG: My initial inspiration was the Catholic Communion. But later evolved through a mediation on what culture is.
SF: Who are your customers?
MG: My customers are everyone and anyone interested in experiencing a more sensual side of Hip Hop. Hip Hop and Chocolate lovers of all ages and attitudes.
SF: What in your collection is new?
MG: In order to preserve the spirit of this historic election we have created a miniature bust of President elect Barack Obama! Also many other collaborations are in the works. A compilation mix CD of local underground producers due early 2009 and Hip Hop Gift Baskets which will include our newest additions to the Hip Hop chocolate product line… chocolate scented soaps and candles shaped like turntables!
SF: What items are people responding to most?
MG: People seem to respond the most to the Ghettoblaster and Turntable, but the Chocobama, though it hasn’t reached many eyes, has created an incredible response. Also the idea of the Hip Hop Gift Baskets is creating a bit of buzz.
SF: Are any celebs buying your pieces.
MG: Well, buying would be a strech. LOL. But I’ve presented dozens of celebrities with chocolate sculptures. Everyone from Erykah Badu to Tom Green… many of the photos can be seen on the numerous networking sites… Facebook and Myspace. Saul Williams and Esthero have been great supporters of the concept from the beginning. An esthero/pink pirate chocolate does exist although we haven’t put it into mass production.
SF: Have you custom designed any pieces for celebs or music artists?
MG: We’ve custom designed many pieces for many artists. Thomas the Messenger is responsible for most of the sculpting done at this point and has done an amazing job capturing logos such as the WuTang, Elke the Stallion, Stones Throw, Esthero, Fusicology, Hit & Run, DJ Dusk (R.I.P.) but my favorite was the life size screaming microphone we made and presented to Saul Williams.
SF: How did you get started in the industry?
MG: I’d like to think I got started the first time I heard Hip Hop! I’ve always wanted to contribute but didn’t have the desire to rap. The chocolate industry is something I continue to learn about daily. But I hope to also leave my mark in that industry as well.
SF: What is your favorite Hip Hop Chocolate item?
MG: My favorite has to be the life size Nike Blazer I made for Sneaker Pimps, an art show in Denver. It took me 2 weeks to get it right. And after I finished showing it I found out that there is only one other person in the world who has made a life size Nike and their budget was a lot more than mine to say the least!
SF: What celebrities or what brands would you like to collaborate with?
MG: There is a long list of artists I’d love to collaperate with. Mear 1, Manone, Etna, most of the LA graffitti scene, the sculptor VER… she’s amazing!, ZOSO, Shepard Fairey, ThinkSpace, Fro Hawk 2 Feathers, Kutmah, Han Cholo, Andre 3000, Janelle Monae… I adore her! The list could go on and on. Artists, celebrities, promoters, brands… I want to offer Hip Hop Chocolate to the culture. Collaborating is the only way we can all advance together. It’s also a brilliant way to insppire each other to achieve innocations. And of course Mele Designs! Our collaboration is way overdue!
SF: Is there anything else you would like to share with the Shopflick community?
MG: Well I’d like to say that first I’d love the opportunity to collaborate with you all! Second, Hip Hop Chocolates’ mission is to give the culture the opportunity to put Hip Hop inside their body. This art, as delicious as it is, has a purpose and a function. I believe that it’s possible for those participating in Hip Hop to reach a new level of appreciation for the culture by partaking in this rite. In other words when you support Hip Hop Chocolates you are supporting the evolution of the culture as a whole! Hip Hop is maturing. It’s time we validate that change with a symbol of our growth.
Designer Interview #19: Ganache Couture
Published by courtney on Dec 26th, 2008
Ganache Couture
Quiana Smith
SF: What does your brand stand for?
QS: Ganache Couture features footwear, handbags, and other accessories from independent designers and emerging lines. Ganache is a type of frosting. I believe that shoes, handbags, and accessories in general serve as the icing on one’s image….thus Ganache Couture!
SF: What is the inspiration?
QS: Individuality is the inspiration of Ganache Couture. Creating your own image instead of mimicking what you see others do. We provide a small number of hard to find items so our customers don’t have to worry about everyone wearing the same shoes or carrying the same bag that they purchase from us.
SF: Who are your customers?
QS: Fashionistas who are or want to be ahead of the fashion curve and who are confident individuals who create their own image.
SF: What’s new this season?
QS: We are closing out our fall and winter season now, so look for a slight change in Ganache Couture for the spring and summer. We will still carry footwear and handbags but will also pick up tees, jackets, and more belts.
SF: What items are people responding to most?
QS: Our most popular selling item is the eggplant pony hair Wino handbag from Tarah Smith. It’s a very unique bag and the ladies love it! We are also receiving a lot of buzz from the Kathryn Amberleigh knee-high patent and cow leather boots.
SF: Are any celebs wearing your pieces?
QS: The Pussycat Dolls have worn the Velvet Angels Peepshow Bootie & Paris Hilton is an avid fan of Tarah Smith bag.
SF: How did you get started in the industry?
QS: I’ve always loved fashion, specifically footwear and handbags and how they make or break an outfit. I took that love (which is more like an obsession) and let it drive me. I’ve always wanted to be a merchandiser for a boutique, so I decided to start my own business instead of working for another company.
SF: What is your must-have item?
QS: Stilettos and a large, unique hobo bag! You can NEVER go wrong with these items. They can dress up a wife beater tank and jeans any day (if done correctly).
SF: What are you wearing right now?
QS: I’m absolutely in love with my tiger print pony hair Wino hobo from Tarah Smith, and I just splurged on a beautiful pair of Barbara Bui heels. I’m pretty simple when it comes to clothing. I’m a fitted t-shirt and jeans type of lady!
SF: Is there anything else you would like to share with the Shopflick community?
QS: Ganache Couture also provides image consulting, personal shopping, and personal styling services.
Thanks to Shopflick for giving us the opportunity to share our passions with the masses & make sure to visit our Shopflick Store!
Designer Interview #18: Anna Selena
Published by courtney on Dec 4th, 2008
Anna Selena Jewelry
Anna Selena
SF: What does your brand stand for?
AS: My brand name is Anna Selena. Not only is it my first and middle name, it represents 2 parts in each of us - Anna is the part in us that stays the same, the part that people know us as. Selena means the goddess of the moon, and represents the ever-changing spirit in us that we have yet to figure out. The two balance each other into our original selves. In complete, Anna Selena stands for the expression of us. My tagline for Anna Selena is “Jewelry for kindred spirits”.
SF: What is the inspiration?
AS: People. The one thing I always loved to do ever since I knew how to talk was meet people and learn something from them. Each person is so different from the other and have their own way of telling their stories. My pieces just give the customers a palette to start with, a concept I think is important. In particular, the inspiration that started this was my father. He showed me the world, literally. He took me everywhere and always brought back inspirations from around the world if I couldn’t go with him on his travels as an architect.
SF: Who are your customers?
AS: The eclectic, expressive artist who appreciates the process of creating; the classical, sexy business woman who is not afraid of leading; the humanitarian philanthropist who remembers through texture.
SF: What’s new this season?
AS: My 1970s free-form engagement rings- there are 5 styles, and I used unconventional ways of setting semi precious lab stones on sterling silver and vermeil. They are a bit forward-thinking or retro, as they are meant for the modest yet eclectic bride. I tried to think of life without diamonds and create a limited collection of stunning colorful, classy rings that are a merge between cocktail rings and engagement rings.
SF: What items are people responding to most?
AS: The Elephas Royale and Infinite Prism are my biggest hits.
SF: Are any celebs wearing your pieces?
AS: Yea there was Queen Latifah who bought the elephas royale in blue sapphire. She was awesome I love her. Eric Roberts wore the Pisces hook, Natasha Henstridge has my promise bracelet, Fernando Romero, Nadine Velázquez is a recent one. She has my custom black leather cuff and anklet.
SF: How did you get started in the industry?
AS: I headed the design team for my old company who manufactures costume jewelry for various chain stores. I travelled and trained at their factory in Qing Dao, China and really started to understand the science behind manufacturing and the difference in quality in all stages from mass manufacturing to high end custom jewelry. I then studied with Alan Revere in SF in metalsmithing, and received my associates in apparel manufacturing and management at FIDM. My undergraduate study was done at USC in fine arts. All my life I have been centered around the arts.
SF: What is your must-have item?
AS: I must wear my Elephas Royale in yellow sapphire. It’s a heavy little thing. Basically it’s loaded. Lots of sterling silver, hand-made, set and finished with my special vintage finish. It gets warm when I wear it and I like to hold on to it when I’m thinking about something and I need to concentrate. My lucky charm I guess.
SF: What are you wearing right now?
AS: It’s 1am and I always wear this one coconut charm my friend gave me. It was blessed by the hugging saint Omma who was in town about a year ago. The charm hangs stationary on a 14k ball chain. Yes I love elephants.
SF: Is there anything else you would like to share with the Shopflick community?
AS: There is so much beautiful jewelry out there. If you feel like you are gravitating towards a certain piece, I believe that you have a connection to it and you should just follow it. It’s difficult to understand what happens next but good things should happen when you express yourself.
Visit Anna Selena’s Shopflick Store to watch & buy!
Designer Interview #17: Monah Li
Published by courtney on Oct 20th, 2008
Monah Li
Monah Li
SF: What does your brand stand for?
ML: Romantic, mixed fabric designs, fluid lines, feminine embellishments, richly colored fabric, a mix of textures and loving attention to every seam and detail.
SF: What is the inspiration?
ML: Fashion trends come and go. My aesthetic is about something deeper. Whatever her body type, her age, or her personal style, when a woman tells me that wearing Monah Li makes her feel sexy, confident and unique, then I know I have done my job. What inspires me is inspiring her.
ML: It is always exciting to know that my romantic designs of distressed rayon, silk and velvet are a favorite of trend setters and celebrities. But as a working mother who lives in the real world, it is just as much a thrill to know that a woman with a job, kids and a carpool loves my clothes as a young Oscar winning actress. I have never wanted to be just about fashion. Whether she is young or old, waif-like or Ruben-esque, living Malibu, in Missouri or Manhattan - the Monah Li Woman is a woman who loves to wear clothes that make her love being a woman.
SF: What’s new this season?
ML: A) Slipservice- what was once an insider secret, available only to friends- is ready to turn your flea market slip or heirloom night gown into a fabulous and of-the-moment dream-dress? How it works: Send me your favorite vintage slip or nightgown, a picture of you, a quick note to tell me about yourself and how you envision your desired look. I will turn all of this into a stunning, sexy and totally one-of-a-kind Monah Li creation that will forever be in style!
B) The Shawl - your new cardigan!
SF: What items are people responding to most?
ML: Slip service, Necklace Scarves and Shawls (worn in place of a cardigan). The big surprise hit is that men are buying my black scarves at Traffic Men
SF: Are any celebs wearing your pieces?
ML: Yes- including Ashley Simpson, Miley Cirus and Alana Steward.
SF: How did you get started in the industry?
ML: I studied art and fashion in Vienna. My art professors told me to go into fashion. My fashion professors told me to go into art. After making a stir in German Vogue with a line of clothes made from painted silk, I moved to Los Angeles to attend the Fashion Institute of Design and Merchandising. After a year spent partying hard in LA, I found myself a guest at the California Department of Corrections. On my release, I was shipped back to Vienna, where my father committed me to a mental institution for nine months of drug rehab. There, a funny thing happened. The psychiatrist running my program wanted to be a fashion designer, and he used the recovering addicts as free labor to sew his collection. He eventually was fired, but I loved the set-up. He had hired a really good pattern-maker and a really good tailor, and these women took me under their wing. They taught me couture. I had a new addiction.
SF: What is your must-have item?
ML: A dress made from your own Vintage slip with a super soft shawl draped over it
SF: What are you wearing right now?
ML: I am wearing a midnight blue slip dress with short sleeves and tiny buttons down the front with a charcoal shawl that’s embellished with fabric flowers, beads and antique lace trim.
SF: Visit Monah Li’s Shopflick Store to see her collection.
Hale Bob Video Interview
Published by courtney on Oct 12th, 2008
Last week I reconnected with friend / Creative Director of the Hale Bob line, Daniel Bohbot.
The Shopflick team made the drive to Vernon, CA- just south of Downtown L.A.- where many fashion companies have their warehouses.
Hale Bob runs all its operations out of the space, something rare and very appealing!
The line is known for eloquently combining silk, with bright patterns and flattering fits.
Hale Bob is loved and spotted on celebrities all over Hollywood.
The vast range of personalities wearing the line may seem surprising (Cameron Diaz to Paris Hilton) , but each piece varies drastically- leaving something for everyone.
Shopflick Style Scout, Danielle conducted the on-camera interview with Daniel… and it was one of the best interviews I have yet watched. 20 minutes on camera, the questions turned into giggles and soon we all found ourselves rolling on the ground.
With no help from us, Danielle & Daniel regained themselves and finished the interview effortlessly.
Check back soon for our exclusive Hale Bob interview, but in the meantime check out a few pics from the shoot!
*Danielle & Daniel smiling for a pre-interview photo
*Mid-interview- D & D enjoying a good laugh
*A few looks from the collection
Designer Interview #16: Miss Misa Jewelry
Published by courtney on Oct 8th, 2008
Miss Misa Jewelry
Miss Misa
SF: What does your brand stand for?
MM: It stands for diversity, and looking at the world from a new perspective. Many of my products incorporate ideas from other cultures, and I think that is important in today’s globalized world. My brand is also based on who I am as a person, and my everyday experiences, including my fashion taste. When I purchase an item, I like it to be high quality, well priced, and a great find, and that is what Miss Misa is all about.
MM: Miss Misa is influenced by many different things. My latest collection, the Je T’aime Collection, is inspired from French art, which exposes people to a new cultural perspective. However, the next piece coming out, the Emerald Green Owl Ring, is much more inspired from the nature and fauna I saw on my recent trip to Croatia.
SF: Who are your customers?
MM: I have a wide range of customers. My customers range everywhere from the husband purchasing a necklace for wife for his wedding anniversary, to a bride for her bridesmaids gifts. My collection is diverse with many different styles, so it caters to a very large demographic. I like it because I can make more people happy!
SF: What’s new this season?
MM: I believe that bold accessories really make the cut. The new Emerald Green Owl ring is an example of that trend. When I wear my new owl ring around town, everyone always asks me where I bought it, for it makes a bold statement that really completes any outfit. With the current economic state, I also think women will be looking for accessories that they can wear for all occasions, so that they can get more out of what they buy, and also get a great deal that they feel happy about. For this season, I’ve really tried to design my new items around that concept, for it is important that people feel great about their purchase and their sense of style.
SF: What items are people responding to most?
MM: I definitely get many thank you notes regarding the Pink Pansy Necklace. It is such a unique necklace, and looks so great with any outfit. However, the new Emerald Green Owl Ring is currently my best seller, for it is a hip fall accessory and people always love owl jewelry.
SF: How did you get started in the industry?
I began my business in my dorm room during my freshman year. However, Miss Misa really became my full time business my junior year, when I began designing the Je T’aime line, and really putting my collection out there. I’ve always loved being creative, and Miss Misa is really the creative outlet in my life.
SF: What is your must-have item?
MM: Besides for the Emerald Green Owl Ring, I really love the Mary and Madeleine necklace for the Fall. It is a great layer necklace, where there are two necklaces in one! I like to wear it almost every day, especially with fun t shirts and form fitting vests.
SF: What are you wearing right now?
MM: Mary and Madeleine necklace and the Emerald Green Owl Ring, I’ve been wearing them almost every day!
SF: Visit Miss Misa’s Shopflick Store to see more! And check back soon to purchase the Emerald Green Owl Ring on Shopflick.
Designer Interview #15: Suburban Riot
Published by courtney on Oct 5th, 2008
Suburban Riot
Nate Koach
SF: What does your brand stand for?
NK: Endless fun in an otherwise serious world. Organic contemporary-casual for the progressively minded. It’s about putting juxtaposed ideas together to create a fun, topical and mindfully irreverent life.
NK: Eco friendly casual premium apparel that doesn’t scream green, and retails at a mid price point. We’re inspired by those who lead a progressive lifestyle, and know how take neither themselves, nor their fashion too seriously.
SF: Who are your customers?
NK: Boutiques across the country. Bloomingdales. People who purchase from us know how to have fun with their wardrobe without being too clownish.
SF: What’s new this season?
NK: Men & Women’s Organic tees, women’s asymmetrical v-neck tees, men’s and women’s organic lightweight pullovers.
SF: What items are people responding to most?
NK: Our tees. It’s our bread and butter. I have about 50 of them in my closet… And about 6 pairs of trousers. I think most folks (guys anyway), can roll with a whole closet full of tops and just a few good pairs of pants.
SF: Are any celebs wearing your pieces?
NK: The cast of It’s Always Sunny in Philadelphia.
SF: How did you get started in the industry?
NK: We thought long and hard about what industry we had the smallest chance of success, the most competition and the ficklest audience. Answer: fashion. Result: we quit our stable high paying jobs, and went to battle for the hearts and minds of the “cool” crowd.
SF: What is your must-have item?
NK: Windstorm tee. Available for women by holiday ‘08. I would also say add a circa 1968 pair of Boca Raton inspired holiday trousers, but we don’t make those yet.
SF: What are you wearing right now?
NK: We wear our tees everyday. I’m wearing one of our first tees because it’s worn in and has some radical stains on it. Given that we’re both male, we only wear the dresses when we’re heading out to the ultimate silverlake hipster parties and we want to make sure we’re keeping it edgy enough.
SF: Is there anything else you would like to share with the Shopflick community?
NK: If you’re looking for high fashion, don’t come knocking on our door. We are not Karl Lagerfeld minions, we don’t watch Project Runway, and we don’t care about what Gala we’re “seen” at. What folks need for today’s varied fashion trends is a way to create balance for their ensemble. Our pieces offer balance without demanding too much attention.
Designer Interview #14: Lush Jewelry
Published by courtney on Oct 3rd, 2008
Lush Jewelry
Barbara Wheeler
SF: What does your brand stand for?
BW: Style, versatility, affordability, and uniqueness. These are the foundation
on which Lush Jewelry was created. And that every woman who wears my
designs should feel beautiful and empowered, like she can rule the world!
SF: What is the inspiration?
BW: Inspiration comes from everywhere. Nature, art, architecture, the material,
even my daughters curly hair. Sometimes I’ll see something that sparks an
idea and it takes many twists and turns until I get the final product. By
then, it hardly resembles the original but I don’t want it to.
SF: Who are your customers?
BW: My customer right now is a mom, she’s a fashionista, she’s a celebrity,
she’s a rock star, she’s conservative, she’s outgoing, she’s every woman.
In the near future she may even be a he, no, she’s not getting a sex change,
I am working on a mens collection due out next year!
SF: What’s new this season?
BW: This season I’m doing a lot of longer necklaces that can be worn long or
wrapped up for a layered look. Also, my hammered cuff bracelets are a
staple in my fall wardrobe. They’re available in 14k gold filled and
sterling silver.
SF: What items are people responding to most?
BW: My “Good Luck” charm necklace has been a best seller since day one. It’s
14k gold filled with a horseshoe, a wishbone, a clover, a sparrow and a
garnet. It must really bring good luck because people are still buying it!
SF: Any celebs wearing your pieces?
BW: Singer Lily Allen bought a pair of my limited edition, brass sword earrings
when she was performing in San Diego. She took them with her on a photo
shoot for Elle. In the photo, she has her jewelry box dumped out in front
of her and the earrings made it into the pic! Reality show veteran Brooke
Thompson aka Pumkin from “Flavor of Love,” “Charm School,” and “I Love
Money” also owns many of my pieces.
SF: How did you get started in the industry?
BW: By accident, really. I started designing for myself initially, because I
couldn’t find anything I liked in the stores and what I did find, was too
expensive. I had a friend who recommended I sell my jewelry on consignment.
She suggested a boutique where the owner supported local designers, the
owner liked my line and the rest is history! I got into a total of nine
stores in the first two months which might be a record but I’m not sure.
SF: What is your must have item?
BW: My jewlery must have is a good pair of earrings. Right now, I’m wearing the
Muse earrings from my fall collection a lot. They’re simple enough to
wear everyday and elegant enough to dress up any outfit.
What are you wearing?
BW: Right now, I am wearing my “Rain” hoops in sterling silver and my “Diamond”
cuff bracelet, both from the Fall collection. And a long, dark
grey, cotton, empire waist dress.
SF: Anything else you’d like to share with the shopflick community?
BW: Check out my website www.lushjewelry.com for the entire collection!
SF: And, check out Barbara’s Shopflick Store: Lush Jewelry to see her exclusive videos!
Designer Interview #13: Edun
Published by courtney on Sep 29th, 2008
Edun
Bridget Russo
SF: What does your brand stand for?
BR: Edun is a socially responsible clothing brand that seeks to build sustainable trade in developing areas of the word in particular Africa. Through EDUN and our sister company EDUN-LIVE we work on a daily basis towards this goal. EDUN LIVE is the basic tee shirt brand of EDUN that is made 100% in Africa with African cotton.
SF: What is the inspiration?
BR: The Spring/Summer 2009 collection is a study in the romantic naturalism of the “Origin of the Species” in which EDUN explores the utopian ideal of two cultures merging into one. The romance inherent in European culture is grafted with the vibrancy of tribal Africana - weaving classic fabrics and timeless fits with exotic and striking colors and textures.
This season EDUN focuses on an eclectic mix of refined and edgy styles. Romantic French tailoring and casual, yet elegant lightweight fabrics are complimented by the earthy, exotic natural qualities inherent in old Africa. The majesty of the kingdom of Africa is fused with the artfulness of the French.
SF: Who are your customers?
BR: Our customers are between the ages of 25-40. They are conscious consumers who want to know the story behind the products they buy. At the time they want to look good in their clothes and have a keen sense of style. They are interested in music, fashion and art.
BR: This season we are working with some great fabrics, including an organic cotton and tencel, a material made from wood pulp, to create romantic sweaters with peek-a-boo tribal motifs. Silk and satin button up shirts and wrap dresses are accented with zigzag patterns giving an added flare to easy every day pieces.
In addition we have incorporated a new Ethiopian open weave fabric into the spring collection, creating free-flowing pieces with a scarf like feeling. The romantic fabric and fits are augmented with edgy shoulder cut out details and lace like patterns.
SF: What items are people responding to most?
BR: Both programs mentioned above are getting a great response as well as our tee shirt dresses with graphic bold prints and our graphic tee program for men.
SF: Are any celebs wearing your pieces?
BR: Natalie Portman, Gwenyth Paltrow, Helena Christensen and Christy Turlington are fans.
SF: How did you get started in the industry?
BR: I began working in PR on the agency side at Ogan / Dallal Associates and then Paul Wilmot Communications. I then went in-house to Diesel as the PR Director and now I am at EDUN.
SF: What is your must-have item?
BR: That’s tough to say. The organic cotton knitwear program is amazing and the tee shirt dresses are fun and make a bold statement.
SF: What are you wearing right now?
BR: EDUN sage jeans with vintage sweater - I am now living in London and it’s cold!
SF: Is there anything else you would like to share with the Shopflick community?
BR: Check out www.edun-live.com
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Designer Interview #12: Phyl Couture
Published by courtney on Sep 25th, 2008
Phyl Couture
Jamie Phyl
SF: What does your brand stand for?
JP: Phyl Couture as a brand is feminine, a little flirty and always wearable. It’s pieces you can wear together or mix in with other items in your wardrobe. We pay close attention
to the details in every garment so that each piece is unique on its own.
SF: What is the inspiration?
JP: My inspiration comes from watching the couture shows on the runway, traveling to interesting places and from past seasons I’ve already designed. It’s important to me to stay true to my customer so when something is working, I like to reinvent it - keeping the same idea but adding something new.
SF: Who are your customers?
JP: My customer is generally in her 20s, 30s and 40s, but there are many styles that appeal to older and younger women as well. She shops in higher end boutiques where she can find new designers and loves fashion. She knows how to put clothes together in her own way and is always on the lookout for something original that you won’t see everywhere else.
SF: What’s new this season?
JP: This season I did a very retro collection. I used a heavy weight ponte knit fabric to create dresses, skirts and jackets with oversized fabric covered buttons that are very Jackie O.
For next season I actually added pants and shorts to the collection which I’ve never done. I also incorporated a lot of prints which really makes the collection pop.
SF: What items are people responding to most?
JP: There is a short sleeve ponte dress on the line which is selling like crazy (Briana dress). It’s the kind of dress that is flattering for so many body types and can be worn for so many different things. I think especially now women want items they can get a lot of mileage out of and will last a long time. This dress definitely fits that criterion.
SF: Are any celebs wearing your pieces?
JP: We’ve been featured in Lucky a few times as well as Daily Candy, WWD, The New York Times, The Philadelphia Inquirer, Venus Zine and more! There will be a lot more features to come, so keep your eye out!
SF: How did you get started in the industry?
P: My grandmother was a fashion designer and my grandfather was a master tailor so I guess it’s in my blood. I went to FIT in New York City to study women’s sportswear and started working at Armani Collezioni when I was 20 years old. After working for a few other companies, I decided to branch out on my own and start Phyl Couture. And I’ve never looked back!
SF: What is your must-have item?
JP: My must-have item has to be the Gabrielle dress. It hits stores this November for Resort and we’ve already sold a ton. I can’t wait to wear it myself! It’s feminine, a little edgy and can be worn by women of all ages - which is exactly what Phyl Couture is all about.
SF: What are you wearing right now?
P: Right now I am wearing sweats since I am home sick :(. But last night I was wearing the Dana dress which I love. The straps criss-cross in the back and it has a high belted waist. It’s so comfortable and so cute!
F: Is there anything else you would like to share with the Shopflick community?
P: Thank you for supporting indie designers and artists! I hope you like the collection! Check out www.phylcouture.com to see more.
Designer Interview #11: iKY Clothing
Published by courtney on Sep 25th, 2008
iKY Clothing
Eddie Fam
SF: What does your brand stand for?
EF: Social consciousness, philanthropy, giving back, making a global impact, charity, outreach, freedom, equality, style.
SF: What is the inspiration?
EF: iKY Clothing is inspired by those that have dedicated their lives to change the world: Mother Teresa, Martin Luther King Jr., Nelson Mandella, Ghandi and even Bono from U2. iKY seeks to utilize the brand equity and its celebrity support as a platform to help make a difference by donating proceeds of sales to local and global causes such as the ONE Campaign, Coptic Orphans, OZ Project, Hoop Dreams Scholarship Fund, and Susan B. Komen. iKY also features a specialty collection for charitable apparel, Noblesse Oblige in which each piece is tailored to a specific charity and some proceeds of all garment sales are donated respectively.
SF: Who are your customers?
EF: Fashion savvy men and women from ages 18 to 36, socialites, musicians, dj’s, young professionals, college students, athletes, club goers, etc.
SF: What’s new this season?
EF: “American Dream” tee, v-neck, polo and hoody that has MLK Jr.’s “I have a dream” speech imbedded and embroidered in to the garment, “Freedom and Justice” tee, polo, and thermal that features the United Nations “Declaration of Human Rights” on the back of the garment.
SF: What items are people responding to most?
EF: Fans and customers are mostly responding to the graphic tees and thermals as well as the woven button downs with embroidery. People are loving the positive messages on some of the pieces such as “Rock Revival” (tribute to the struggling music industry), “In God We Trust”, “Creed”, and “God Save the District” (featuring the Capitol Building in the graphic design).
SF: Are any celebs wearing your pieces?
EF: Duran Duran, David Archuleta, Flo Rida, Big Boi from Outkast, Ferry Corsten (#5 electronic DJ), Darryl “DMC” Mack of Run DMC, Dr. Drew, Tyrese, Quincy Jones and many more.
SF: How did you get started in the industry?
EF: My first passion is music. I was working in the music industry with indepent bands, record labels, and concert promoters for several years until one of my best friends from middle school asked me to join his team to start a clothing line based out of Washington, DC. iKY was born in 2004. I have no fashion experience, education or background, however, the transition from music to fashion was organic and made natural sense to me. Both industries go hand and hand. I love what I do. Our goal with iKY is to not just make and sell clothing but to leverage the brand to also provide clothing to those who need it the most.
SF: What is your must-have item?
EF: For me personally, I have a thing for shoes - especially Pumas, Converse and Adidas. In the iKY collection, my favorites are “3 stars”, “American Dream”, “Creed”, “God Save the District” tees and of course the “Basha” tee and thermal which means “King” in Arabic. I created that as a tribute to my Egyptian culture.
SF: What are you wearing right now?
EF: True Religion jeans, a t-shirt, and a Red pair of Adidas.
SF: Is there anything else you would like to share with the Shopflick community?
EF: iKY will be featured in Rockmond Dunbar’s upcoming “Pastor Brown” movie which will debut at the Sundance Film Festival in winter 2009. Also, iKY will host a charity star-studded fashion show in Washington, DC in November 2008. For all details and to preview the collection, visit www.iKYclothing.com
Designer Interview #10: fiftyseven-thirtythree
Published by courtney on Sep 24th, 2008
fiftyseven-thirtythree
James Dawson
SF: What does your brand stand for? / What is the inspiration?
JD: If I’m successful as designer, then my shirts will initiate a dialogue. That’s the main goal. The topic of that dialogue can be varied but that’s the common thread. I work a lot from history. I tend to focus on either events/people that I feel need to be remembered ie. Anna May Wong, the assasination of RFK etc. These designs operate on 2 levels. On a content level there is a small group of people who have very strong attachments to these people/events. On a design level there are people who know nothing about the content and just buy it cuz it looks cool. Let me give you 2 examples. I sold a RFK shirt to a guy who worked for RFK and was at the Ambassador Hotel the night RFK was assassinated, he had a very strong connection to that event. I also sold an Anna May Wong Hoodie to a guy who knew nothing about Anna May Wong. I ran into him a couple of months later and he tells me he was wearing the hoodie in NYC and some guy approach him and started telling him all about Anna May Wong’s life on their train ride. That’s the part about initiating dialogue. Some of our stuff is political, but I wouldn’t say it’s overtly political. I have a shirt of a viet cong woman with a rifle, it’s super popular and I’ve yet to meet anyone offended by it. Personally I think it’s an empowering image, particularly for women. I also use some Japanese images, including one of the War flag of the Imperial Japanese Army combined with image of an innocent schoolgirl. It’s about perspective. We are at War right now, but who defines our enemies? Sixty years ago, the U.S. and Japan were busy trying to annihilate each other, now we are very close allies with a strong admiration for each other. Thirty years ago, an image of a Viet Cong woman with a rifle would cause outrage. Today, our relationship with Vietnam is open and amiable. We should be careful about who we demonize and to what exent. Leaders pit populations against each other by using fear. The fear mongering of the Bush administration lead me to look back at our past enemies to put some perspective on it.
SF: Who are your customers?
JD: Damn. It’s hard to say. It’s not always who I think it would be. I see people wearing our stuff all the time and I’m like, what the f***? It’s cool to see people who you wouldn’t think would like our stuff wearing it. I saw this lady once, she had to be in her 60’s, wearing one of our hoodies, that was kinda dope. I’ve sold “Let Them Eat Cake” shirts to super conservative looking straight girls. It’s all over the place, so I don’t think I can give you a specific answer. We use some historical images and I think sometimes older people have connections to those people or events. Most younger people are responding to the design and sometimes don’t even know what it represents. However, I suspect sooner or later there will be a dialogue about the shirt and then they’ll know.
JD: The “X-girlfriend” tee, which is a series of appliqued Polaroids of X-girlfriends in various states of undress, each with a brief description of the X and perhaps where the relationship went wrong. The “Just Married” tee, which is an image of 2 girls making out with cans dangling off their legs (like the cans tied to the back of a wedding limousine) and “just married” spray painted above their heads. I designed this shirt in support of gay marriage. I was listening to NPR after the California Supreme Court overturned the ban on gay marriage. There were all these people calling in who were adamantly against it and calling for a constitutional amendment, claiming it desecrated the sanctity of marriage. It’s ridiculous. I just wanted to give people a way to show some positive support. We also introduced the “Japanese Peace Girl” Tee, this is a burnout tee with a hand stenciled image of a Japanese girl throwin up the Peace sign.
SF: What items are people responding to most?
JD: The X-girlfriend tee gets lots of attention. Keep in mind it has some nudity, so take that for what it’s worth. The Schoolgirl Flag Hoodie is probably our most popular item. We sell out of it all the time. It’s super time consuming to make as each one is hand painted, but I think that’s a part of it’s appeal, what makes it so different.
SF: Are any celebs wearing your pieces?
JD: We have a bunch of stuff on Battleground Earth, starring Ludacris vs Tommy Lee. It’s on Planet Green TV, I haven’t actually seen it because I don’t have cable but people keep tellin me they’ve seen our shirts on there. Also, we did an Obama shirt that is not part of our line, just a side project to help support Obama. Spike Lee was wearin it at the DNC when he was on CNN.
SF: How did you get started in the industry?
JD: I worked as a professional photographer for years. I started making shirts for friends, as presents, just to do something that wasn’t photography. I didn’t know how to screenprint so I made stenciled shirts with spray paint. Later, I got access to a screenprinting studio through Hieroglyphics (The Hip Hop Collective). I knew some folks over there because of my photo work. So I taught myself how to screenprint. I started crankin out shirts in excess of my birthday/christmas present needs. They were all in piles in our office. That’s when Lo was like “this is bullshit, you gotta get rid of some of these shirts”. So she signed us up for the Capsule Design Festival in Hayes Valley. We sold most of what we had, and bada bing, we had a company.
SF: What is your must-have item?
JD: For me personally? I don’t have any must have items. I spend 90% of my time working in t-shirts and old jeans covered in paint. The last thing I actually bought was a tee that says “FEAR IS A LIAR” it’s from unspokn.com. That’s a good shirt.
SF: What are you wearing right now?
JD: It’s saturday, 10am - I’m still in my underwear.
SF: Is there anything else you would like to share with the Shopflick community?
JD: Ya, just a piece of advice. If you’re thinkin of going to see a movie, avoid anything starring Keanu Reeves…I’m f***** serious.
Designer Interview #9: Signorelli
Published by courtney on Sep 23rd, 2008
Signorelli
Meredith Garrett
SF: What does your brand stand for?
MG: Signorelli’s motto is Quality, Comfort and Character - all the artwork is generated in house and are hand drawn artist originals. The line is produced locally, downtown LA, & 95% of Signorelli’s products have a donation attached.
SF: What is the inspiration?
MG: Our collections are inspired by a cause- whether it’s Omni Peace, The Children’s Health Fund or The Environmental Media Association to name a few. The artwork is not a logo made for the charity, but an inspired design to represent their cause and mission.
SF: Who are your customers?
MG: We have a LARGE age range of customers- anywhere from the older, sophisticated buyer who is looking for a casual, comfy tee- but is not willing to sacrifice the fit & quality. And the younger demographic who is drawn to the celebrity affiliation of the line. I find that all age ranges are interested in the charity aspect of the line- it’s perfect for those looking to do their part. Signorelli makes fashion a great way to contribute and stand for a cause.
SF: What’s new this season?
MG: October is breast cancer awareness month and Signorelli has designed a collection of breast cancer tees for Susan G. Komen. Denise Richards will proudly host the launch of the line October 15th, wearing the Signorelli for Susan G. Komen t-shirt. For the Spring 2009 season we have created a shirt for UNICEF’S Tap Project which helps provide clean water to kids around the world.
SF: What items are people responding to most?
MG: Our basic T is a favorite & a consistent seller because of the great fit and soft fabric. People are responding very well to the breast cancer line, but in general the artwork and charity plays a big role in people’s selection.
SF: Are any celebs wearing your pieces?
MG: Nicole Richie is currently helping to raise $400,000 for the Children’s Health fund through the sale of Signorelli’s Children’s Health Fund collection. Country Cox, David Arquette, Lindsay Lohan, Jennifer Aniston and many others have supported our Omni Peace tee. In October Denise Richards will launch the breast cancer collection in stores.
SF: How did you get started in the industry?
MG: I’ve always had a strong liking for art. One day I was in a coffee shop and found myself moved by the work of a particular artist on display. I ended up buying all the pieces- then finding him to see if I could buy more! I felt the need to do something with his work & we moved forward with making a t-shirt. I then donated a portion of the proceeds back to the charity of his choice, which was the Surfrider Foundation. This was the beginning of Signorelli- now 3 ½ years later we’ve worked with numerous charities.
SF: What is your must-have item?
MG: Bulky, vintage inspired “Grandma” sweaters
SF: What are you wearing right now?
MG: My staple- T-shirt & jeans. I find since starting the line I tend to put my fashion time & creative energy on the company. I keep it simple and stay comfortable.
SF: Is there anything else you would like to share with the Shopflick community?
MG: check out our website www.SignorelliLA.com to learn more about the charities we support!
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Purchase your own Signorelli item & make a contribution to one of the many organizations they help support!
Designer Interview #8: Door261
Published by courtney on Sep 22nd, 2008
Door261
Crevante Proctor
SF: What does your brand stand for?
CP: The line is a blend of modern sophistication, individuality and forward thinking brought to life by merging street and fine art through three original characters: Smasher, Rabbit J, and Arcade. Each character has a story that infuses energy from pop culture, video gaming and the world of toys, giving appeal to both fashionable youth as well as hip trendsetters. Ultimately, the brand represents unique artistry, comfortable fit and carefully crafted quality.
SF: What is the inspiration?
CP: As founder of the brand, Yvonne Lu wanted to blend the energies from pop culture with the cultural influences of her native Shanghai and her love of fashion cultivated in the fashion capital of the world, New York. Yvonne’s passion for blending her love of video games and sophisticated playfulness brought to light her vision for Door261.
SF: Who are your customers?
CP: As part of our recent launch, we’re just starting to place orders with high-end boutiques such as Fred Segal, Jacqueline Jarrot and other similar upscale retailers.
SF: What’s new this season?
CP: This is our first collection, so we’re showcasing the three original characters in an eclectic line of comfortable-fitting hoodies for men and women made from signature cotton fleece with full-zip fronts, lined hoods, hand-stitched designs and lightly distressed for a vintage look. Each character screen has a crystal option. The line also includes tank tops for women with intense crystal embellishments, tee shirts for men, and sweatpants & sweatshorts for women, with the characters and hand stitching designs infused throughout these product offerings.
SF: What items are people responding to most?
CP: Hoodies with crystals as well as our tank tops for women with crystal designs.
SF: Are any celebs wearing your pieces?
CP: Yes, we have a great PR partnership which has done a tremendous job of getting product placement on some of the most recognizable celebs in Hollywood today, including Hayden Panettiere, Julianne Hough and others. Shia Labeouf, Lindsay Lohan, David Beckham, Ludacris and Kim Kardashian are other names who have worn our brand.
SF: How did you get started in the industry?
CP: Yvonne attended Parsons School of Design in New York and has operated a leading Italian kid’s apparel showroom business (which has over 28 retail store locations throughout Asia) for several years. In addition, she has worked and developed great relationships with Chinese manufacturers for close to ten years now. Her partner, Dustin Huffine, has extensive experience in both branded and private label apparel businesses, most significantly as an executive with Joe’s Jeans, the L.A.-based publicly traded premium denim company.
SF: What is your must-have item?
CP: The must-have item is Arcade Swarwovski Crystal hoodie worn by Hayden Panettiere.
SF: What are you wearing right now?
CP: Yvonne is wearing the navy blue Monkey hoodie inspired by her ex- boyfriend.
SF: Is there anything else you would like to share with the Shopflick community?
CP: Check out our website, visit our new retail partners, experience Door261 and watch our brand evolve!
Designer Interview #7: Crooked Monkey
Published by courtney on Sep 15th, 2008
Crooked Monkey
Micha Weinblatt
SF: What does your brand stand for?
MW: Crooked Monkey is about fun. We strive to put smiles on people’s faces by providing them with funny t-shirts. At the end of the day, the goal of Crooked Monkey is to remind people how awesome College is/was and bring people back to their glory days.
SF: What is the inspiration?
MW: College students, the college lifestyle. We try and take the best four years of a person’s life and express it through soft, vintage style tees. Its college-inspired humor, and college kids are who we aim to please.
SF: Who are your customers?
MW: The college student, obviously. But we also recognize that guys and gals who are just about to enter college, and who just left college, have a strong bond with Crooked Monkey as well.
SF: What’s new this season?
MW: We’re introducing a line of hoodies, flannels, and sweat pants. We also just secured collegiate licenses so look out for Crooked Monkey’s irreverence to hit the college mascot scene in a big way. And like always, count on us for hilarious, humor graphic tees.
SF: What items are people responding to most?
MW: For girls our environmental and political screens have been doing really well. For the guys our classic humor t-shirts have been very strong this season.
SF: Are any celebs wearing your pieces?
MW: Yup. Miley Cyrus wore our “Waking Up is Hard to Do” shirt on her video blog, The Miley and Mandy Show.
Also, Silas on “Weeds” wore our “I’m not a Gardener, I Just like Hoes”.
SF: How did you get started in the industry?
MW: We started at a bar in College Park on May 5, 2005. That was our launch party and the rest is history. Our first big account was National Jean Company in Long Island, and we’ve never looked back.
SF: What is your must-have item?
MW: Scarves. They’re functional when it gets cold outside and they can dress up a t-shirt or dress down a cute dress. They’re the absolute best day-to-night staple.
SF: What are you wearing right now?
MW: Plaid. I can’t get enough of it for fall. And Crooked Monkey tees, of course. They’re perfect for day time - comfortable, effortless, and chic. Not to mention the wearer of a funny t-shirt always gets a ton of attention.
SF: Is there anything else you would like to share with the Shopflick community?
MW: Keep checking our webiste for our newest t-shirts. We produce t-shirts like its our job, so we’re always coming out with new hilarious stuff for you guys. And if you have any questions or comments, email me at: micha@crookedmonkey.com
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Check out the T-shirt Miley wore- “Waking Up is Hard to Do” available on Shopflick














